Interview to Vincenzo Guggino
Interview to Vincenzo Guggino General Secretary of IAP – the Italian Advertising Self-Regulation Institute In a digital age where advertising evolves faster than regulations can keep up, maintaining transparency and protecting consumers online has never been more...Interview to Erik Cambria
Interview to Erik Cambria Founder of SenticNet As artificial intelligence rapidly reshapes entire industries, one of the greatest challenges for businesses today is turning powerful algorithms into practical, scalable tools. From no-code platforms to sentiment-aware...Baby Boomers: the overlooked generation
Baby Boomers Why overlooking this generation in your digital marketing strategy is costing you While marketers scramble to decode the complex digital habits of Millennials and Gen Z, another audience quietly holds the lion’s share of spending power — and barely gets a...The future is not digital
The future is not digital We live in an increasingly efficient and optimised world that allows us to do tasks in a day that, even just 20 years ago, took weeks to complete. We have tools that allow all of us to reach new heights in terms of knowledge that were once...From Lead Generation to Engagement
From Lead Generation to Engagement How multisensory marketing amplifies customer engagement in a phygital world In a world where the customer journey no longer follows a linear path, marketers face a growing challenge: how to truly engage people to deepen a...Interview to Patrick Stahl
Interview to Patrick Stahl Co-founder of digital-liechtenstein.li Despite its small size, Liechtenstein is emerging as a digital pioneer, driven by collaboration and innovation across sectors.We spoke with Patrick Stahl, Co-founder of digital-liechtenstein.li, to...Interview to Cristina Tuberosa
Interview to Cristina Tuberosa Head of Oakley BBM In today’s highly competitive business landscape, implementing effective omni-channel strategies has become crucial for companies aiming to thrive and succeed. An omni-channel approach involves integrating various...Interview to Mauro Casellini
Interview to Mauro Casellini COO at Arcological.xyz and Partner at Vision& Smart contracts revolutionize digital interactions with automated, self-executing agreements. Powered by blockchain technology, these secure and transparent contracts enable efficient and...Interview to Ronnie Studer
Interview to Ronnie Studer Former Head Legal and Compliance at Bitcoin Suisse Liechtenstein The blockchain world has evolved significantly over the years, creating the need to develop specific rules and regulations for its intended use, thus becoming one of the most...