May 2025 | Digital Culture
Why B2B marketers in Italy shouldn’t ignore GDPR and how to win anyway There was a time when GDPR prompted panic among marketers who thought the arrival of GDPR would mark the end of newsletters and email campaigns and marketing as they knew it. However, things turned...
April 2025 | Media and Visual Storytelling
Baby Boomers Why overlooking this generation in your digital marketing strategy is costing you While marketers scramble to decode the complex digital habits of Millennials and Gen Z, another audience quietly holds the lion’s share of spending power — and barely gets a...
April 2025 | Experiences and the Senses
From Lead Generation to Engagement How multisensory marketing amplifies customer engagement in a phygital world In a world where the customer journey no longer follows a linear path, marketers face a growing challenge: how to truly engage people to deepen a...
October 2019 | Digital Culture
Marie Kondo and email marketing Do your newsletters spark joy? At least since Marie Kondo, the world has been undergoing a transformation towards simpler living. Some even say 2019 was her year. The Japanese organising consultant and author is promoting mindful...
